08.10.09. UPM-Kymmene Oyj and other European papermakers will
emerge from the economic crisis in better shape than they entered it
after closing unprofitable plants and cutting production, UPM Chairman
Bjoern Wahlroos said.
“The industry is coming out of this cyclical
downturn rather well,” Wahlroos said in an interview in Helsinki
yesterday. “They will emerge in a much better shape than what they have
ever been in before.”
The global economic crisis has forced European
papermakers to idle production and temporarily lay off thousands of
workers after demand slumped. Finland is home to Europe’s two biggest
papermakers, Stora Enso Oyj and UPM, part of a Finnish industry that has
shut 18 percent of its capacity in the Nordic country since 2005,
according to Finland’s Economy Ministry.
Stora Enso said in August it
will shutter the Sunila pulp mill in Finland, and it plans to close the
Varkaus paper mill complex by the end of 2010 if poor sales and pricing
of uncoated fine paper continue. Finland plans to cut energy taxes to
help suppliers of lumber, pulp and paper like Stora Enso and UPM regain
competitiveness against rivals further south.
Not all papermakers are
poised for success, Wahlroos said. Paper companies that don’t have
access to cheap energy, don’t own their pulp or who are focused on
producing newsprint will “not have a good run over the intermediate
future,” he said.
The forest industry employs 200,000 Finns,
accounting for 19 percent of exports in the first half of 2009. Its
share of Finland’s economy has halved in eight years to 2.9 percent in
2008, according to the Finnish Forest Industries Federation.
The
European forest industry may have been too concentrated on consolidation
in recent years, meaning it lost focus on a shift in demand from the
U.S. and Europe to Asia, Wahlroos said.
“It missed to some extent the fairly dramatic change in competitive circumstances, which simply was due to the fact that demand for paper and pulp is growing on the other side of the globe, in China and India and elsewhere,” Wahlroos.
Fuente: Bloomberg








