14.10.09. UPM's CEO Jussi
Pesonen highlighted the Finnish forest industry's competitiveness and
future possibilities at Finnish Chamber of Commerce Forum 2009 event
held today in Helsinki, Finland.
"Profitability of the forest
industry is important for Finland now and in the future. The geography
of the industry is changing and the adjustment to the current
competition environment is a fact for us."
Pesonen highlighted two
factors affecting the competitiveness of operational environment,
crucial to the industry's success in Finland: dynamic wood markets and
energy policy.
"The Finnish wood prices are the highest in Europe.
I'm totally convinced that the dynamics of the Finnish wood markets can
be improved essentially to serve both forest owners' and forest
industries' interests. However, we need new measures and mechanisms from
the authorities to promote the systematic use of forest resources and
coordinate the work flow between forest centres and forest
associations".
"The versatile processing of biomass is very important
for the future of the forest industry. The biomass value chain is
offering many growth opportunities that can be destroyed with feed
tariffs".
Pesonen emphasised the forest industry's role in the world
concerned about climate change. "Our industry's carbon footprint is
small compared with that of many competing industries. We use renewable
raw material and our products are recyclable. UPM is also a very
significant producer of renewable energy. This foundation offers good
strategic growth opportunities."
"We see that the new bioforest industry is more focused and more profitable than our industry today. In the new forest industry the wood biomass is processed and refined on a significantly broader scale and the use of biomass is more versatile and more efficient than today. New, more demanding and further processed products will be developed to support the old ones: smart packaging, different composites, biofuels and biochemicals", Pesonen says.
Fuente: PULP&PAPER




